Spooky Spending for Halloween 2014

2014 halloween spending facts statistics

Americans are projected to spend $7.4 billion on Halloween in 2014. between the Halloween costumes, candy, decor, and cards, the spending adds up. Below are some facts and statistics about Halloween 2014.

Americans will spend $2.8 billion on Halloween Costumes

  • $1.4 billion will be spent on adult Halloween costumes
  • $1.1 billion will be spent on children’s Halloween costumes
  • $350 million will be spent on pet Halloween costumes

Americans will spend $2.2 billion on Halloween Candy

  • $1.5 billion will be spent on Halloween chocolate
  • Reese’s was the #1 selling Halloween candy in 2013
  • 35 million pounds of candy corn will be purchased (but will any of it be eaten?)

Americans will spend $2 billion on Halloween Decor

  • 1.1 billion pounds of Halloween pumpkins will be purchased
  • 47% of Americans will decorate their homes for Halloween
  • 33% of people will throw or attend a Halloween party

Americans will spend $350 million on Halloween Cards

  • 21 million Halloween greeting cards will be mailed in the US
  • Halloween is the 7th most popular occasion to buy and send greeting cards
  • Hallmark offers 250 designs of Halloween cards

Push the Limits

You never know how far you can go until you test yourself.

Zanifesto started as an online-only tool, but then you asked about print outs. So we tried it and, well what do you know, it worked! We discovered you can use Zanifesto to create a custom design for printed marketing postcards.

But why stop there? How big can we go?

Today, we took it a step further.

We successfully printed out a sharp and vibrant 8.5 x 11 inch flyer using an infographic built on Zanifesto. Unlike the postcards we shared, this flyer was printed using a home printer and thick card stock paper.

 free custom flyer design

 

It was a little tricky to get the length of the image just right, so we will definitely be adding a template. Be on the lookout.

Is this something you will be incorporating into your marketing campaigns?

We want to know!

9 Reasons to Use Infographics for Content Marketing

infographics images for content marketing

Don’t be deceived into thinking image-based content marketing is merely a trend.

The appeal and popularity of infographics and other visual data are based in scientific fact.  This marketing method is a proven method for building your brand, increasing blog traffic, and improving e-commerce sales.

The brain was designed to process images. Words are a human invention.

  • The brain processes meaning of images in as fast as 13 milliseconds.
  • The brain remembers images better than it remembers words.
  • The eye is drawn to images that deliver stories and messages.

Images are more engaging than links, videos, and text on social media.

  • Images get 53% more likes.
  • Images get 104% more comments.
  • Images get 84% more clicks throughs.

Images impact conversion rates.

  • Using the right images can lead in an increase in conversion rates.
  • Emotional images will lower inhibitions and seduce, rather than persuade, purchases.
  • Photos of objects increase a customer’s level of trust and the likelihood of purchase.

 

 

——

Sources
http://www.nieman.harvard.edu/reports/article/102399/Watching-the-Human-Brain-Process-Information.aspx
http://science.mit.edu/news/blink-eye
http://www.pnas.org/content/95/5/2703.long
http://blog.bufferapp.com/best-time-to-tweet-post-to-facebook-send-emails-publish-blogposts
http://newsroom.ucla.edu/releases/buyer-beware-advertising-may-seduce-215473
https://blog.kissmetrics.com/eye-tracking-studies/
http://www.ncbi.nlm.nih.gov/pubmed/2286933