Chances are you will fail at keeping your New Year’s resolution. In fact, only 8% of Americans keep their resolutions for an entire year. If you are in your 20s, you are much more likely to keep it, with 39% of 20 somethings succeeding.
Regardless of whether you are a start up that just launched or an established small business, you need to get out of the office and talk to your customers and potential customers. There is no better way to quickly gather relevant, actionable feedback that you can use to improve your business.
This week, Zanifesto got out of the office and attended Kickstand and Start Up Grind Boise‘s joint networking event. We were selected as one of ten local start ups to present our product to all of the attendees. Like a trade show, we stood at our table and interacted with everyone who walked up.
In two hours, we learned what the market liked about our product, how much they wanted to pay, and what they wished we would offer in the future. Quite the win for us.
We know it can be scary, but get out there!