9 Reasons to Use Infographics for Content Marketing

infographics images for content marketing

Don’t be deceived into thinking image-based content marketing is merely a trend.

The appeal and popularity of infographics and other visual data are based in scientific fact.  This marketing method is a proven method for building your brand, increasing blog traffic, and improving e-commerce sales.

The brain was designed to process images. Words are a human invention.

  • The brain processes meaning of images in as fast as 13 milliseconds.
  • The brain remembers images better than it remembers words.
  • The eye is drawn to images that deliver stories and messages.

Images are more engaging than links, videos, and text on social media.

  • Images get 53% more likes.
  • Images get 104% more comments.
  • Images get 84% more clicks throughs.

Images impact conversion rates.

  • Using the right images can lead in an increase in conversion rates.
  • Emotional images will lower inhibitions and seduce, rather than persuade, purchases.
  • Photos of objects increase a customer’s level of trust and the likelihood of purchase.

 

 

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Sources
http://www.nieman.harvard.edu/reports/article/102399/Watching-the-Human-Brain-Process-Information.aspx
http://science.mit.edu/news/blink-eye
http://www.pnas.org/content/95/5/2703.long
http://blog.bufferapp.com/best-time-to-tweet-post-to-facebook-send-emails-publish-blogposts
http://newsroom.ucla.edu/releases/buyer-beware-advertising-may-seduce-215473
https://blog.kissmetrics.com/eye-tracking-studies/
http://www.ncbi.nlm.nih.gov/pubmed/2286933

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