Case Study: Momcorp’s Infographics Campaign

Case studies tell potential customers a compelling story about the benefits of your product or service. Yet, potential customers don’t want to read your multi-page document.

To get noticed, convert your case study into a visually appealing infographic that attracts the attention of potential customers.  Studies show that complementing your case study with graphs and images makes readers more likely to understand the benefits you offer and share your message with their friends and colleagues.

Check out the infographic case study below about Futurama’s Momcorp.

case study infographic futurama moms robot oil

Critique Our Pitch

pr pitch

We are pretty great, but we sure don’t know everything.  One of our knowledge gaps is around the classic press release you send to influencers and news agencies.

We would love to hear your thoughts on our first draft. Please tear it apart so we can make it better!

 

Subject: Free, easy to use, web-based infographic builder

Startups and small businesses have minimal funds to attract customers and grow their business. An expensive graphic designer or complicated graphics program is generally not in the marketing budget.

These entrepreneurs are bootstrapping their growth and need an easy to use, affordable DIY tool to create high quality infographics and other marketing collateral for their marketing campaigns.

That is why hundreds of budget-savvy entrepreneurs have turned to Zanifesto for their content marketing and social media marketing needs.

Zanifesto’s easy to use, web-based graphics builder empowers users to create their own high quality graphics to attract new customers and grow their business. A library of templates, fonts, graphics, as well as custom charting functionality, gives users all the materials they need to get started.

“Even though I don’t have much artistic ability, I was able to create professional quality infographics and handouts that matched my brand and captured the attention of potential customers.” – Jesus Sanchez, Marketing Director for Doc’s Skincare

See what the buzz is about. Try Zanifesto for free.

Get Out of the Office

Regardless of whether you are a start up that just launched or an established small business, you need to get out of the office and talk to your customers and potential customers. There is no better way to quickly gather relevant, actionable feedback that you can use to improve your business.

This week, Zanifesto got out of the office and attended Kickstand and Start Up Grind Boise‘s joint networking event. We were selected as one of ten local start ups to present our product to all of the attendees. Like a trade show, we stood at our table and interacted with everyone who walked up.

boise start up

In two hours, we learned what the market liked about our product, how much they wanted to pay, and what they wished we would offer in the future. Quite the win for us.

We know it can be scary, but get out there!

 

 

So You Want to Be a Thought Leader

Nowadays, everyone is talking about thought leadership. It is often presented as a marketing campaign or a status that can be achieved in a few simple steps.

Do any of these headlines sound familiar?

  • 5 Steps to Become a Thought Leader
  • How to Position Yourself as an Expert

Ironically, these articles about thought leadership often fail to contain the core principle of thought leadership: teaching value. Instead, they share cool tools, tricks, and tasks to try, but you are left with no answer to the most important questions: Why should I be a thought leader? What’s in it for me? 

After all, you, like your potential customers, have limited resources and must prioritize what to try or buy. A thought leader will provide the information you need to help you make those prioritization decisions.

So, what is a thought leader?

A true thought leader is not feature-focused or even customer-focused. A thought leader does not sell or market to customers.

Instead, a thought leader is value-focused. They are a teacher who offers others thorough, unbiased information on the value provided by various solutions to market problems.

A focus on value is more than a marketing strategy – it must be a fundamental component of a brand’s culture.  Value starts with the brand’s mission, inspires product development, drives marketing messaging, and shapes sales strategies.

If your brand’s product – whether it be software, physical goods, or consulting services – is a valuable solution to a legitimate market problem, positioning your brand as a thought leader through sales and marketing efforts will be a piece of cake.

So, what’s in it for you? A true thought leader approach to product development, marketing messaging, and sales techniques will increase sales and grow your business by:

  1. Building credibility in the market. By demonstrating a deep understanding of the market and the challenges customers face, potential customers will begin to look to your brand to provide solutions to their current and future problems. Hook them in and then convert them to customers.
  2. Streamlining sales. Developing a solution that solves a real problem, and then teaching prospective customers how your solution will improve their lives in some way, will result in easier conversions of prospects to customers. Ensure that the prospect “gets it” and no hard sell is required.
  3. Strengthening customer relationships. Positioning yourself as a partner who is focused on solving customer problems leads to increased customer satisfaction. Satisfied customers become brand promoters in the marketplace and a valuable extension of your sales and marketing team.
  4. Improving your brand. Products that are value-focused evolve as market problems and customer needs change. If your brand is truly value-focused, you will consistently gather market and customer feedback to continue to improve your brand and increase your success in the marketplace.

 Thought Leader Definition

Now that you know how establishing your brand as a thought leader can increase sales and grow your business, how will you incorporate it into your brand’s growth strategy?

You can also check out some practical tips from Lucas Carlson’s recent post on Kissmetrics.

Dreaming is for Chumps

Despite repeated messages from Disney cartoons, dreaming alone gets you nowhere.  You must actually do something for your dreams to come true.

These points may be obvious, but it is worth sharing. All are backed by studies by Edwin Locke.

 goal setting infographic

To move from dreaming to doing, you need to set a concrete and actionable goal. By just taking that one step, you get the following benefits:

  1. Success: Setting a specific goal provides motivation, which makes you more likely to achieve your goal.
  2. Skills: Pursuing goals promotes the learning and perfecting of a variety of skills. Some of these skills include how to achieve a goal, which is necessary for repeatable success in the future.
  3. Happiness: Pursuing a goal you find important and meaningful makes you feel happy and satisfied. Even if you are unsatisfied at work and you pursue a personal goal, your satisfaction and happiness will spill over to your job as well.
  4. Teamwork: Having a shared vision or goal bonds a team. It promotes cooperation and shared learning between team members.

Coming Soon: Grow Your Business with a $0 Budget

 grow

Our mantra is that financial limitations are a motivation, not a barrier, to innovative growth.

We want to share our experiences – successes and failures – on how to grow your business without needing a big pile of cash upfront.

Interested in this free publication?

Join the waitlist. We will let you know when it is available.

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