Spooky Spending for Halloween 2014

2014 halloween spending facts statistics

Americans are projected to spend $7.4 billion on Halloween in 2014. between the Halloween costumes, candy, decor, and cards, the spending adds up. Below are some facts and statistics about Halloween 2014.

Americans will spend $2.8 billion on Halloween Costumes

  • $1.4 billion will be spent on adult Halloween costumes
  • $1.1 billion will be spent on children’s Halloween costumes
  • $350 million will be spent on pet Halloween costumes

Americans will spend $2.2 billion on Halloween Candy

  • $1.5 billion will be spent on Halloween chocolate
  • Reese’s was the #1 selling Halloween candy in 2013
  • 35 million pounds of candy corn will be purchased (but will any of it be eaten?)

Americans will spend $2 billion on Halloween Decor

  • 1.1 billion pounds of Halloween pumpkins will be purchased
  • 47% of Americans will decorate their homes for Halloween
  • 33% of people will throw or attend a Halloween party

Americans will spend $350 million on Halloween Cards

  • 21 million Halloween greeting cards will be mailed in the US
  • Halloween is the 7th most popular occasion to buy and send greeting cards
  • Hallmark offers 250 designs of Halloween cards

Decisions, Decisions

Decision tree infographics are a fun, personalized experience for readers where you lead them down a path to informative tidbits or silly quips.

Use this new template to create your own.



Cats vs Dogs: Who Rules the Internet?

Chances are, you think cats are the clear winners of the internet.

Well, here are some interesting statistics that show dogs, in addition to being way more awesome than cats, are pretty popular too.

 cats vs dogs on the internet

Like this comparison infographic? It is now available on Zanifesto’s infographic builder!

Rising Cost of Skipping College

Whether or not you should go to college is not an easy decision to make.  Yes, we know about the burden student loan debt can have on graduates, and that a post-graduation job offer is no longer a sure thing, but is there a cost to not going to college?

According to a recent Pew study, there is.


Try a Visual Media Kit

infographic media kit

For entrepreneurs, small businesses, and bloggers, media kits are a must-have tool for attracting investors and advertisers.

Your media kit helps these potential investors and advertisers evaluate your business and make an informed decision on whether they will receive a positive return on investment.

The visual media kit above facilitated the sale of my wedding website by clearly demonstrating the value the buyer would receive. In fact, there was a bidding war during the sale process because multiple buyers wanted to invest in this opportunity.           – Jen Benz

Here are a few tips to create your own effective media kit.

1. More Visual, Fewer Words

Your audience will be skimming this document. Make it easy to find key characteristics with images and a graphic format.

If investors and advertisers see a page of text, they are less likely to start reading and less likely to locate the key statistics.

Instead, create a visual media kit or an infographic media kit to successfully connect with investors and advertisers.

2. Include the Most Relevant Facts

When deciding what to include, keep the needs of the investor and advertiser in mind.  For example, if you have a blog, advertisers want to know:

  • What is your site about?
  • How big is your audience?
  • How big is your social media following?
  • How do readers get to your website?
  • What are some popular keywords?
  • What is the average gender and age of your readers?
  • Where in the world are your readers located?

3. Make Your Media Kit Easy to Find.

Your media kit won’t do any good if investors and advertisers can’t find it. Common locations are within the Contact or Sponsor sections.