The need to be automated and high tech has shifted focus away from print marketing. The consensus is that people think printed marketing collateral is outdated, expensive, and just not cool.
We used to think that too, but according to the Direct Marketing Association’s 2105 Response Rate report, we were wrong.
Direct mail has a higher open rate than email.
Direct mail achieves a 3.7% open rate, while email only has a 0.1% open rate. The packaging you select for your direct mail can increase the open rate even more. Oversized envelopes have the best response rate at 5.0%. Catalogs have an open rate of 3.9% and letter-sized envelopes have an open rate of 3.5%.
Less Competition with Direct Mail
Direct mail marketing campaigns are down from 79% of businesses in 2012 to 50% in 2015. As businesses grow their online marketing efforts, they are dropping their direct mail efforts. This means there is more competition online and less competition in the real world. Now you have an opportunity to capture your prospects’ attention in their home or business.