Tutorial: Custom PMPro Emails

We use the WordPress plugin Paid Membership Pro (PMPro) to manage our membership levels. It is a popular plugin that has many great features, its welcome email not being one of them. (uggo!)

pmpro emails

So we were pretty excited when they recently released a new email template add on. Our new welcome email is quite an improvement and it was so easy to create. Jen, the non-developer of the team, created the new welcome email using custom HTML all by herself.

If she can do it, so can you!  All the steps are below.

2015-05-28 21_34_12-Welcome to Zanifesto - zanifesto@gmail.com - Gmail

We started with this article by Nicole Merlin. It contains the HTML for a nice, simple template that needed very few changes.

html email template

Then we pasted the HTML into this real-time editor in order to see what the output would look like. We added our own images, updated the text, and inserted a few links.

html email template (2)

When the email design and content was complete, we copy and pasted the HTML into the PMPro Email Template add on.

2015-05-28 21_39_45-Email Templates ‹ Zanifesto — WordPress


And that’s it. Really!

5 Ways to Accomplish More by Doing Less

Have you ever had a busy day where you didn’t actually get anything done?

Here are a few tips on how to increase your productivity by doing less through out the day.

productivity facts statistics infographic



3 Types of Customer Complaints That Can Grow Your Business

It is hard not to feel a twinge of resentment when you receive that first customer complaint. You devoted time, money, and other resources into building your baby and here comes this person pointing out its flaws. Yet, this is no time to dwell on your emotions. You’ve been presented with a valuable opportunity, and with the right response, you can turn this complaint into profit.

If you start with the belief that a complaint is feedback from someone in your target market, recognizing the complaint’s value becomes easy. Companies pay lots of money to gather market feedback and here you have it fall right in your lap.

It is easy to dismiss the complaint as wrong or irrelevant, but instead ask yourself how you can use it to improve your business. From there, validate your answer with others in the market and, if applicable, implement it.

For example, the complaint could indicate that:

You aren’t solving a pressing market problem.

Customers only see value in a solution that solves a problem they experience. If your target market isn’t experiencing the problem you are solving, the problem isn’t that big of a deal, or you aren’t solving it very well, go back to the drawing board. Change or improve your solution to better solve a pressing market problem and you’ll be more likely to see customers pay for your product or service.

Your messaging is off.

Maybe you are solving a pressing market problem, but the complainer doesn’t correctly understand your business or recognize your solution’s value. Instead of firing off a snarky response, take an introspective stance and identify ways to reduce confusion. Try highlighting your value proposition, clarifying your marketing message, or updating your website. If this person is confused, it is likely others are as well.

You are missing crucial functionality from your MVP (minimum viable product).

– You haven’t properly prioritized your roadmap.

The improvement is already on your roadmap, but this feedback suggests it is more important than you thought. If the market values this improvement above other roadmap items, raise the priority and implement it sooner. If you have specific questions or uncertainties, use the complainer as one of your resources. After all, they expressed a willingness to provide feedback.

– You need to add this to your roadmap.

The complaint brought to light something you hadn’t considered, but should implement. If the market agrees this would add value, add it to your roadmap.

These are just a few examples of finding value in a customer’s complaint. Obviously, you should not make business decisions based solely on one customer’s opinion, but you can use it as a starting point to investigate possible improvements.

How have you turned a complaint into an opportunity?

marketing feedback infographic

Dreaming is for Chumps

Despite repeated messages from Disney cartoons, dreaming alone gets you nowhere.  You must actually do something for your dreams to come true.

These points may be obvious, but it is worth sharing. All are backed by studies by Edwin Locke.

 goal setting infographic

To move from dreaming to doing, you need to set a concrete and actionable goal. By just taking that one step, you get the following benefits:

  1. Success: Setting a specific goal provides motivation, which makes you more likely to achieve your goal.
  2. Skills: Pursuing goals promotes the learning and perfecting of a variety of skills. Some of these skills include how to achieve a goal, which is necessary for repeatable success in the future.
  3. Happiness: Pursuing a goal you find important and meaningful makes you feel happy and satisfied. Even if you are unsatisfied at work and you pursue a personal goal, your satisfaction and happiness will spill over to your job as well.
  4. Teamwork: Having a shared vision or goal bonds a team. It promotes cooperation and shared learning between team members.

Coming Soon: Grow Your Business with a $0 Budget


Our mantra is that financial limitations are a motivation, not a barrier, to innovative growth.

We want to share our experiences – successes and failures – on how to grow your business without needing a big pile of cash upfront.

Interested in this free publication?

Join the waitlist. We will let you know when it is available.