Public’s Policy Priorities for 2015

Last week, Pew Research released the results of a survey on which issues Americans think are most important for Obama and Congress to address.

Of note, people think improving the economy is less important than prior years and defending the US against terrorism is more important. Does this align with your opinion?

Pew Research Public Policy Priorities

 View Pew’s entire publication here.

Case Study: Momcorp’s Infographics Campaign

Case studies tell potential customers a compelling story about the benefits of your product or service. Yet, potential customers don’t want to read your multi-page document.

To get noticed, convert your case study into a visually appealing infographic that attracts the attention of potential customers.  Studies show that complementing your case study with graphs and images makes readers more likely to understand the benefits you offer and share your message with their friends and colleagues.

Check out the infographic case study below about Futurama’s Momcorp.

case study infographic futurama moms robot oil

Dreaming is for Chumps

Despite repeated messages from Disney cartoons, dreaming alone gets you nowhere.  You must actually do something for your dreams to come true.

These points may be obvious, but it is worth sharing. All are backed by studies by Edwin Locke.

 goal setting infographic

To move from dreaming to doing, you need to set a concrete and actionable goal. By just taking that one step, you get the following benefits:

  1. Success: Setting a specific goal provides motivation, which makes you more likely to achieve your goal.
  2. Skills: Pursuing goals promotes the learning and perfecting of a variety of skills. Some of these skills include how to achieve a goal, which is necessary for repeatable success in the future.
  3. Happiness: Pursuing a goal you find important and meaningful makes you feel happy and satisfied. Even if you are unsatisfied at work and you pursue a personal goal, your satisfaction and happiness will spill over to your job as well.
  4. Teamwork: Having a shared vision or goal bonds a team. It promotes cooperation and shared learning between team members.

9 Reasons to Use Infographics for Content Marketing

infographics images for content marketing

Don’t be deceived into thinking image-based content marketing is merely a trend.

The appeal and popularity of infographics and other visual data are based in scientific fact.  This marketing method is a proven method for building your brand, increasing blog traffic, and improving e-commerce sales.

The brain was designed to process images. Words are a human invention.

  • The brain processes meaning of images in as fast as 13 milliseconds.
  • The brain remembers images better than it remembers words.
  • The eye is drawn to images that deliver stories and messages.

Images are more engaging than links, videos, and text on social media.

  • Images get 53% more likes.
  • Images get 104% more comments.
  • Images get 84% more clicks throughs.

Images impact conversion rates.

  • Using the right images can lead in an increase in conversion rates.
  • Emotional images will lower inhibitions and seduce, rather than persuade, purchases.
  • Photos of objects increase a customer’s level of trust and the likelihood of purchase.

 

 

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Sources
http://www.nieman.harvard.edu/reports/article/102399/Watching-the-Human-Brain-Process-Information.aspx
http://science.mit.edu/news/blink-eye
http://www.pnas.org/content/95/5/2703.long
http://blog.bufferapp.com/best-time-to-tweet-post-to-facebook-send-emails-publish-blogposts
http://newsroom.ucla.edu/releases/buyer-beware-advertising-may-seduce-215473
https://blog.kissmetrics.com/eye-tracking-studies/
http://www.ncbi.nlm.nih.gov/pubmed/2286933

Marketing Off the Web

No matter how technologically advanced we become, person to person sales and marketing are still essential parts of your business plan.

It is easy to forget, but thankfully you reminded us by suggesting we incorporate ways to print the works created on Zanifesto.

Great idea!

It turns out Zanifesto is the perfect tool to create custom print marketing material for handouts and leave behinds.  If you have an upcoming convention, meeting, or other in-person event, make your own marketing postcard by following these simple steps:

 custom marketing postcards

10 Things Every Media Kit Needs

media kit template tips

Look through a large number of media kits and you start to notice trends that distinguish the good from the bad.  You probably don’t have time to read dozens of media kits so we did the grunt work for you and came up with a comprehensive list of tips for creating an effective media kit.

1. Clear Purpose

You can’t evaluate the effectiveness of your media kit unless you understand the document’s purpose. In other words, you develop the best content when you know your audience.

For media kits, the audience is likely potential sponsors, advertisers, investors, contributors, or media publishers. They are reviewing your media kit to evaluate whether an investment or collaboration opportunity exists.

With this in mind, tailor your content to convince sponsors to sponsor, advertisers to advertise, investors to invest, contributors to contribute, and press to publish.

Include information that demonstrates you two are a good fit, meaning your product and market interests are aligned.

2. Contact Information

The goal is to convince your audience to contact you. However, you would be surprised at how many media kits forget to include contact information.

Place your contact information in an easy to find location or two, and make sure it is correct and up to date.

3. Logo

Your media kit is a branded piece of marketing collateral and displaying a custom logo is merely a minimum requirement.

The entire media kit needs a look and feel consistent with your website, packaging, and other marketing material so pay attention to details like colors and fonts.

4. Tag Line or Short Description

You probably have a tag line that succinctly describes your product or company. Add it here to further brand your media kit and give readers a quick introduction to your company or product.

5. Elevator Pitch

Include a section that describes the value of your company or product. What problem do you solve? Why are you special? Why should a customer, sponsor, advertiser, or investor pick you over a competitor?

Your readers don’t have time to read paragraphs so keep it to a few short sentences. This is a tough challenge for most and will likely take the most time. You have to cut out the fluff and get right to the heart of your value proposition.

6. Audience Size

A common criteria in determining whether to sponsor, advertise, or invest is reach: how big is your customer base, whether they be readers or paying customers.

Relevant information includes number of sales, number of visitors, number of downloads, etc.

7. Social Media Presence

Reach on social media is the criteria du jour, so include at least some statistics about your social media profiles.

Relevant information includes which social media platforms you use, how many followers you have, and the engagement of your followers (number of comments, retweets, shares, etc).

8. Audience Characteristics and Behavior

This information is important in determining whether you and the sponsor, advertiser, investor, or contributor are a good fit. They will want to know market segment information such as gender, age, geographic location, income, education, and hobbies of your customer base.

Depending on the nature of your company or product, behavior may also be relevant. For example, what is the conversion rate of readers to subscribers or browsers to buyers? This type of information demonstrates the influence you have over your readers or customers.

9. Contact and Submission Guidelines

Provide clear instructions on how the sponsor, advertiser, investor, and contributor should contact you.

It may be helpful to remind them that this is a two way evaluation of fit and opportunity. You are not obligated to promote all potential sponsors, accept money from all potential advertisers and investors, or publish content from all potential contributors.

10. Link to Download Media Kit & Other Collateral

After reading through your media kit, additional resources such as a pdf of your media kit, logo image files, images of your product, or brochures may be desired for reference.

Be sure to tell them where they can find this information.

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Disagree or think we forgot something? Tell us in the comments.

Just Added: Evergreen Media Kit Template

Want sponsors, press, and growth for your start up?

You need a media kit.

A media kit is your business’s resume. It conveys your mission, experience, and expertise. It shows sponsors, media, and potential customers  how you add value and solve problems.

However, you only have a few seconds to make an impression. So, when constructing your media kit, keep it short and visual. No one will read a page full of paragraphs!

Here is an example infographic media kit from our templates.

media kit template

*Some of the content is fabricated and used for example purposes only.
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