9 Reasons to Use Infographics for Content Marketing

infographics images for content marketing

Don’t be deceived into thinking image-based content marketing is merely a trend.

The appeal and popularity of infographics and other visual data are based in scientific fact.  This marketing method is a proven method for building your brand, increasing blog traffic, and improving e-commerce sales.

The brain was designed to process images. Words are a human invention.

  • The brain processes meaning of images in as fast as 13 milliseconds.
  • The brain remembers images better than it remembers words.
  • The eye is drawn to images that deliver stories and messages.

Images are more engaging than links, videos, and text on social media.

  • Images get 53% more likes.
  • Images get 104% more comments.
  • Images get 84% more clicks throughs.

Images impact conversion rates.

  • Using the right images can lead in an increase in conversion rates.
  • Emotional images will lower inhibitions and seduce, rather than persuade, purchases.
  • Photos of objects increase a customer’s level of trust and the likelihood of purchase.

 

 

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Sources
http://www.nieman.harvard.edu/reports/article/102399/Watching-the-Human-Brain-Process-Information.aspx
http://science.mit.edu/news/blink-eye
http://www.pnas.org/content/95/5/2703.long
http://blog.bufferapp.com/best-time-to-tweet-post-to-facebook-send-emails-publish-blogposts
http://newsroom.ucla.edu/releases/buyer-beware-advertising-may-seduce-215473
https://blog.kissmetrics.com/eye-tracking-studies/
http://www.ncbi.nlm.nih.gov/pubmed/2286933

Marketing Off the Web

No matter how technologically advanced we become, person to person sales and marketing are still essential parts of your business plan.

It is easy to forget, but thankfully you reminded us by suggesting we incorporate ways to print the works created on Zanifesto.

Great idea!

It turns out Zanifesto is the perfect tool to create custom print marketing material for handouts and leave behinds.  If you have an upcoming convention, meeting, or other in-person event, make your own marketing postcard by following these simple steps:

 custom marketing postcards