For entrepreneurs, small businesses, and bloggers, media kits are a must-have tool for attracting investors and advertisers.
Your media kit helps these potential investors and advertisers evaluate your business and make an informed decision on whether they will receive a positive return on investment.
The visual media kit above facilitated the sale of my wedding website by clearly demonstrating the value the buyer would receive. In fact, there was a bidding war during the sale process because multiple buyers wanted to invest in this opportunity. – Jen Benz
Here are a few tips to create your own effective media kit.
1. More Visual, Fewer Words
Your audience will be skimming this document. Make it easy to find key characteristics with images and a graphic format.
If investors and advertisers see a page of text, they are less likely to start reading and less likely to locate the key statistics.
Instead, create a visual media kit or an infographic media kit to successfully connect with investors and advertisers.
2. Include the Most Relevant Facts
When deciding what to include, keep the needs of the investor and advertiser in mind. For example, if you have a blog, advertisers want to know:
- What is your site about?
- How big is your audience?
- How big is your social media following?
- How do readers get to your website?
- What are some popular keywords?
- What is the average gender and age of your readers?
- Where in the world are your readers located?
3. Make Your Media Kit Easy to Find.
Your media kit won’t do any good if investors and advertisers can’t find it. Common locations are within the Contact or Sponsor sections.